Counting is Hard#

On day one of a statistics class we are taught that counting is hard. Depending on what question is asked, the numbers will vary.

Reading the following will take a few minutes. Not reading it will cause hours of misunderstanding in …

The Orchestration Is the File#

Buenos Aires, March 2026

Core thesis#

The GUI is a dead end. Every generation of marketing and RevOps orchestration tooling — Eloqua, Marketo, HubSpot, Pardot, LeanData, Clay — repeats the same pattern, and solutions built in …

Sovereignty Is a Supply-Chain Problem#

Core thesis#

EU data sovereignty is achievable today, with today’s vendors, at commercial prices. We built a data services company on that premise and it holds.

But it is not a checkbox, and it is not a …