Posts on ZNU LABS

Counting is Hard

Tue, 01 Jan 2019 00:00:00 +0000

Counting is Hard#

On day one of a statistics class we are taught that counting is hard. Depending on what question is asked, the numbers will vary.

Reading the following will take a few minutes. Not reading it will cause hours of misunderstanding in quarterly meetings.

Three kinds of report#

Time domain reports show results from a time period. You can see results by progress category. You cannot see yield, or what came from what.

The Orchestration Is the File

Sat, 14 Mar 2026 00:00:00 +0000

The Orchestration Is the File#

Buenos Aires, March 2026

Core thesis#

The GUI is a dead end. Every generation of marketing and RevOps orchestration tooling — Eloqua, Marketo, HubSpot, Pardot, LeanData, Clay — repeats the same pattern, and solutions built in that pattern break down at an early phase. They make the orchestration visual instead of data. The canvas looks great at Hello World and becomes unmaintainable long before it becomes large. No version control. No diff. No portability. No import, no export. Screenshots and prayer.

Sovereignty Is a Supply-Chain Problem

Thu, 20 Aug 2026 00:00:00 +0000

Sovereignty Is a Supply-Chain Problem#

Core thesis#

EU data sovereignty is achievable today, with today’s vendors, at commercial prices. We built a data services company on that premise and it holds.

But it is not a checkbox, and it is not a procurement filter you can apply in an afternoon. It is a supply-chain audit that runs the full depth of the stack, and the two failure modes that matter most are invisible on any pricing page.